Portfolio
Creative Capabilities
At Axon, we use the following software:
- Adobe Acrobat Professional
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Apple FinalCut Express
- Apple Keynote
- BareBones Software BBEdit
- Filemaker Pro
- Macromedia Flash
- Microsoft Office
- OmniGraffle
- OmniOutliner
- QuarkXpress
Short-Term Gains Leave As Quickly As They Arrive
- 30% of households have a DVR, which gives them the ability to skip commercials
- 40% of consumers now use social media for word-of-mouth product and service recommendations
- Since 2008, data consumption on smartphones has increased 200% per quarter.
Those are just a few of the astonishing metrics we see today. Clearly consumer engagement is not business as usual.
Here?s the problem. Many businesses are becoming increasingly reliant on short-term tactics in an attempt to play catch up to the rapidly evolving consumer world. These tactics have their place and, if crafted correctly, can be effective in creating small, quick spikes in brand buzz and sales. This approach actually has a name: ?Quick-Spike ROI.? Such campaigns are frequently implemented as an attempt to fix long-term issues related to falling sales numbers and customer loyalty. Can it work? To a point. But it?s NOT a sustainable marketing strategy.
Quick-Spike ROI, by definition, is designed for short-term results. You might think of the approach as one of those daylong sales training seminars. You send your employees out to recharge their batteries and gain a few new tactics. They return with renewed energy, and you often see a modest spike in the sales figures. But by the following quarter, you?re back to lackluster results. Do you send them out again? If you do, and the cycle repeats, your sales figures begin to look like the monitor of a failing heart patient ? with sharp upward spikes followed by a matching decline and a flat line for the next quarter.
Just as one day, hit-and-run sales training programs are not a long-term employee engagement strategy, Quick-Spike ROI is no way to run an effective marketing campaign. When compared to a well planned long-term marketing strategy, these tactics cost more to implement, have a lower rate of ROI, and in the end leave your business and consumers wanting.
The rapid growth of the interactive market place has brought us the ability to touch, interact and build relationships with our consumers. Programs designed for Quick-Spike ROI forget about that other half of the equation?fostering an emotional connection with your brand that translates into long-term consumer loyalty.
At Axon Design and Marketing we craft innovative, thoughtful, effective marketing strategy to go beyond the quick numbers game and positively influence long-term consumer behavior, a true sustainable impact on ROI.
Email or call us today to talk about how we can build true strategy for your success.
James Conrad, CEO
Axon Design and Marketing
358 Main Street
Yarmouth, Maine
207.780.1700
info@axondm.com
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