Shawnee Peak
Since 2000, Axon has maintained Shawnee Peak's Web site - a key component of their marketing and sales efforts. A data-base driven site, it features a combination of HTML and PHP, to allow for easy and timely updates of all mountain promotions; when required, Axon is also positioned to seamlessly create print and promotional materials to support online offers. One such promotion, launched during the 2006/2007 winter season, was Rockin up a Storm. Axon created the identity for the promotion and executed the print and online campaign to integrate with broadcast messaging and live coverage of the event.
